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Nike Seasons.
New Season, New Collaboration, New Location.
A retail concept design. Each season the Nike store in Paddington chooses to collaborate with Australian artists, clothing businesses, and current brands in the fashion space.
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Our renders brought our vision to life. Each design element was portrayed in a way that words and moodboards could not desicribe.
Renders
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Our exterior was at the forefront of our mind while we were designing. This is the first impression cutomers of the collab store Nike Seasons will see.
We focused on the light and dark pink elements and added in the light blue to compliment and add interest.
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User experience was greatly considered with our customer desk situated at the very centre of our store.
Materials
Nike Season’s challenged our creativity and expanded our knowledge in user experience and consumer phycology.